Client: D+H

Event: SIBOS – Swift International Banking Operations Seminar

Destination: Geneva, Switzerland

Challenge: This event is highly competitive among sponsors to stand out among a very crowded and dense exhibition hall. 

Solution: D+H went “big, bold, and black.” The booth was constructed with all black, semi-glossy surfaces. Messaging consisting of gigantic floor to ceiling lettering expounding the company’s top accomplishments in the banker’s “language of figures” – and just enough to pique curiosity and draw one closer to learn more: “1st,” “14,600,000”, “+4,000,000”