Discussing Sustainability in Düsseldorf
Sustainability Criteria: Marketing Communications, Materials and Circularity
Client: Pyrotek, Inc.
Event: Aluminium Global
Destination: Düsseldorf, Germany
Challenge: Communicating its commitment to safety, energy efficiency, and waste reduction at industry events around the world was always top of mind for Pyrotek. Ironically, the manufacturer of products for producing metals and glass, utilized signficant amounts of resources in both its own production and delivery functions: raw materials, alloys, paper, shipping materials, air/sea/ground transportation.
Solution: Pyrotek communicated the three concepts in a new look and by repeating the wording of the three concepts boldy throughout the booth.
Pyrotek distributed digital brochures, significantly reduced the amount of product to display, and integrated products into the booth design. Previous messaging that consisted of endless lists of product features was removed altogether and replaced simply with just the few words for which the company wanted to be remembered – creating an added benefit of clients needing to engage with staff.