Sustainability Criteria: Social Impact 

Client: ICW Global

Event: HIMSS – Healthcare Information Management Systems Society

Destination: Orlando, FL – USA

Challenge: ICW wanted to undetake a activity that would benefit the Orlando community. As a new brand, with no connections in the Orlando area, the company was not in the position to create a service program quickly.

Solution: ICW saw an opportunity to serve local students, who received complimentary registrations from HIMSS. ICW created an interactive learning experience that demonstrated its software’s medical prescription workflow across the stakeholders: doctor, healthplan, pharmacist, pharmacy billing clerk, and patient.

In the role of “patient,” students walked to each kiosk representing a stakeholder and learned how information was displayed uniquely for each. At the final kiosk – “Patient” – the student received the “prescription” itself, which was actually a “coupon” for a soothing back massage, redeemable at the booth!