Experiential art Brings Viewers inclusion, belonging, happiness.

Portland, October 6, 2023 – Prominent experiential engagement expert, Tahira Endean, chats with Alexander Great, a long established Las Vegas Illusionist and magician, and with Bruce B. Heller, a LEGO Artist with artistic beginnings as an animator on films like Spongebob Squarepants and Disney’s Hercules.

Endean, author of Intentional Event Design Our Professional Opportunity, is the program director of the IMEX Conferences held in Las Vegas and Frankfurt, Germany. Assured by her experience as an interviewer and host of many webinars and podcasts, event planners, marketers, and experiential experts can look forward to Endean leading a conversation that incorporates the objectives of the experiential engagement and events industry.

Endean’s talk with Alexander Great will bring forth the techniques and process he uses to conduct lead generation activities, something he is especially skilled at and which trade show exhibitors seek his expertise.

In conversation with Bruce B. Heller, Endean will discuss his expertise in transforming the familiar and iconic LEGO Brick system into innovative, engaging artwork. A creative genius, through and through, Heller has designed pieces made of LEGO bricks such as center pieces for weddings, replicas of iconic landmarks – such as the Bullocks Wilshire building in Los Angeles, CA – that are gifted to prominent guests at events.

Heller designed a 10-foot tall mosaic of Michelle Obama, where students were each assigned a specific part of the mosaic to complete. It is a prime example of how a thoughtfully designed work of art channels the feelings of inclusion, belonging, happiness – foundational objectives of experiential engagement.

 

As an experiential event, the webinar itself promises to incorporate activities allowing the audience to get involved: a prize draw using a digital wheel; pop quizzes on material presented in the webinar; regular question and answer sessions where attendees submit questions via digital chat.

The broadcast’s Sustainability Spotlight will feature the IMEX Group. The organization will be recognized for its contributions to the sustainability movement and its pledge as an organization to achieve a net zero carbon footprint by the year 2030.

This episode, titled Masters of Experiential Engagement: How Illusions LEGO Bricks Affect Change, is the second in the Second-Tuesday Webinars 4 #Eventprof series. It will be broadcast live, Tuesday, October 10, at 10.00 Pacific time. BlaueXperiential Global Event Services, an events management and consulting company, based in Portland, OR, is the producer.

Tey Young, Principal Strategist at BlaueXperiential is the series executive producer and will be the event’s host, making the introductory and closing announcements.

Those interested in attending, should register at: https://bit.ly/LEGO-Magic.

ABOUT BLAUEXPERIENTIAL

BlaueXperiential Global Event Services, based in Portland, Oregon, USA, offers consulting and event management services. It was established in July 2023 by Tey Young, CMP. The company’s tagline is “Data Driven Experiential Events – Done Sustainably.” Visit the company website at www.blauexperiential.com.

FOUNDER

Tey Young, CMP, founder of BlaueXperiential Global Event Services, has worked on the front lines of events for over 20 years. Leading teams in North America and Europe, he specialized in experiential events and event analytics at several multinational organizations. He’s been recognized with industry awards and scholarships from Exhibitor Magazine, Meeting Professionals International, and the Events Industry Counsel.