Analysis to Predict Successful Events Offered Complimentary
December 27, 2023, Portland – Oregon – It took the pandemic to force event industry outsiders to truly grasp the importance of face to face meetings and events. If one reads reports detailing results achieved by individual marketing channels and compares them to those results produced by face-to-face events at anytime during the Covid crises, one will understand their value and the crucial role they play in fostering client relationships.
Covid resulted in deaths that were avoidable had the proper steps been taken to stay uninfected. Mirroring the tragedy, ironically, was the lead counts from face to face events which was – for most organizations – all but dead. Sales teams quickly felt the punch.
There is a silver lining. Our true value as event planners became clear. When events were cancelled, the loss of high-quality, event-sourced leads were immediately noticed. Marketing campaign reports reflected the loss in numbers. Sales teams felt the panic when customer inquiries all but dried up. Fast-forward to the present: while events are on the upswing, a great number of event planners still lack the skill to identify data points, to collect data, and produce the formulas one needs to crunch data into numbers that allow finance managers to approve event budgets.
BlaueXperiential Event Services recognizes this conundrum and that those who don’t run the metrics are going to make bad decisions, or even worse, avoid producing a critical marketing event altogether. To help potential event producers gain the confidence they need to actively vet events and stay the course until the right one comes along, BlaueXperiential is providing event producers a complimentary consultation to analyze the 2024 “wish list” (or Portfolio) of Events, where a sponsorship and or a booth presence is under consideration. The analysis provides a comprehensive review of all any of the events you wish to sponsor. If analyzing a group of events simultaneously, BlaueXperiential’s framework will indicate which of the events among the group have the strongest potential for success.
Prior to the consultation BlaueXperiential gives clients direction on what data points and anecdotes are needed to run the analysis. Clients need only to bring this data to the consultation and BlaueX will apply it to its own formulas and software.
Tey Young, event strategist at BlaueXperiential, states “we use an events justification model and the metrics it provides are eye opening.” He explained, “everyone needs to keep such information at arms length to access whenever you need to justify event projects. Young clarified that the model utilizes industry-recognized data points and formulas.
The events analysis provides no promise for success, given the many variables upon which an event is dependent. However, the analysis does provide a strong and reliable forecast – provided that all elements for producing an event are executed and successfully completed – of an event’s potential.
“If I can advise any event professional that doesn’t already have the knowledge,” he explains, “I would encourage them to make it a priority to learn event metrics.” He said, “having the analytical ability is the one skill I can point to that’s helped me to convince skeptics that they really should invest in thee given event, with confidence. made a positive impact on my earnings potential.”
Readers can schedule a complimentary consultation through the BlaueXperiential’s Calendly page at:
Alternatively readers should visit BlaueX’s website, www.blauexperiential.com, and look for the call to action to make an appointment.
New Opportunities for Small Players to Sit on Discussion Panels
Portland, Oregon, USA – August 30, 2023 – BlaueXperiential Global Event Services, a consultancy providing event support and management services, introduces a new webinar business model. It replaces the “pay to play” model, in which brands pay a “sponsorship” fee to secure speaking positions for company representatives.
As a marketing channel, webinars help brands reach highly targeted audiences. Webinar producers can command thousands of dollars for what are truly plumb product placements. Tey Young, principal consultant, BlaueXperiential, explains that “the incumbent pay to play system favors brands that have the financial resources to cover what are often very pricey sponsorship fees.” He elaborated that “for many smaller organizations – which may offer comparable quality products and services, sponsorship fees are prohibitively expensive.” The end result is a panel of speakers who are chosen because their organization pay the fee. “The reality is, webinar audiences are really watching and hearing a really long commercial,” commented Young.
BlaueXperiential’s objective is to level the playing field where a panelist is chosen for their qualifications and knowledge, not because their organizations offered the highest bid. Young states “we have what I call a ‘vetted and validated’ model.” “It removes the favoritism that shuts out smaller businesses,” he offered.
The consultancy invites a subject matter expert to join a panel when their experience is relevant to a webinar’s topic. If a demonstration of a company’s products and services support a webinar’s topic, then that organization is vetted accordingly.
“Think of this as a model similar to Consumer Reports,” said Young. “The magazine doesn’t run print ads but it sells subscriptions to its readers. BlaueX doesn’t run ads or play commercials either. At Consumer Reports, the reader bears the cost of the subscription. At BlaueX, the attendees and their organizations indirectly bear the cost of the webinar when they are exposed to the consultancy through the webinar, inquire about its services, and hire it for a project,” he elaborated. To be clear the company will accept payment for advertisements or messages in other media channels.
The consultancy introduces the new system in a webinar series named “Second-Tuesday Webinars for Eventprofs.” The series presents each new episode on the 2nd Tuesday of every month. The first episode, “Nail-Biting Incidents Event Managers Survived and Lived to Tell,” performs on Tuesday, September 12 at 7:00 am Pacific, but viewers around the world can watch in their local time zone. The moderator is Candy Adams, known as The Booth Mom, a respected and well-known event marketing consultant. Panelists represent Genesis Exhibits, Kee Consulting, and Creative Consulting Partners.
Readers can attend the webinars at no cost. Registration for Episode 1 is located at: www.blauexpierential.com/webinar/bex_episode_1
To promote awareness of event sustainability, each episode will feature notable work that has helped advance the cause. Episode 1 features the MPI Foundation for research and scholarships it offers to advance the events industry.
ABOUT BLAUEXPERIENTIAL
BlaueXperiential Global Event Services, based in Portland, Oregon, USA, offers consulting and event management services. It was established in July 2023 by Tey Young, CMP. The company’s tagline is “Data Driven Experiential Events – Done Sustainably.” Visit the company website at www.blauexperiential.com.
FOUNDER
Tey Young, CMP, founder of BlaueXperiential, has worked on the front lines of events for over 20 years. Leading teams in North America and Europe, he specialized in experiential events and event analytics at several multinational organizations. He’s been recognized with industry awards and scholarships from Exhibitor Magazine, Meeting Professionals International, and the Events Industry Counsel.